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Prescriptive Music is one of the nation’s leading music branding and consulting companies. Headquartered in Los Angeles, Prescriptive Music has helped to pioneer the increasingly-popular use of ’sensory branding’ leveraging the emotional and powerful effect of customized music to build customer loyalty and brand differentiation. Prescriptive Music works with major hotels, restaurants, spas and retailers to develop personalized music branding systems that help them attract and retain customers.

Through complete custom music programming, innovative private label CDs, state-of-the-art background music delivery systems, customized music download stores, audio integration and much more, Prescriptive Music connects brands with consumers on a meaningful and enduring level.

visit us at www.rxmusic.com

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Published in Gourmet Live 05.02.12 Fine dining is about soft lighting, elegant plates, and impeccable service. But as Julia Savacool learned from leading scientists, it’s about something else, too: The right tunes can make or break your dinner experience
music and dining 608 In the Mood for Food
It’s 9 p.m. on a Saturday and my companion and I are tucked away at the corner table at our favorite Italian restaurant on New York’s Upper East Side. We order carciofi alla Romana (grilled artichokes in olive oil and garlic) and crespelle alla Fiorentina (eggplant cannelloni filled with ricotta and spinach), which arrive bursting with flavor and demanding the presence of a classic Chianti. Presented with the dramatic flair of old-school Italian waiters, drink and food soon transport me to another place and time. Over the stereo system, emotion-filled strains of “O Sole Mio” layer in amid the clinking of silver against porcelain and glass against glass. By the time the tiramisu and cappuccinos arrive, I have completely left my New York existence behind and am fully immersed in la dolce vita. In the background, Andrea Bocelli begs us to linger a little longer with his impassioned rendition of “Con Te Partirò.” “I feel like I’m back in Rome,” I whisper.I’d have sworn it was the meal that whisked me away to one of my favorite cities in the world, but as it turns out, something totally unrelated to olive oil and Chianti may have been driving my dining rapture. According to a 2010 study in the journal Musicae Scientiae, playing songs related to the ethnic origins of a certain food can greatly enhance a person’s preference for this type of cuisine. “Music may trigger certain memories,” says study author Joanne Yeoh, PhD, a researcher of music and consumer behavior. “In other studies, I’ve asked people to perform mundane tasks while background music was playing. Afterward, I stop the music and ask them to think about a food they’d like to have. Most of them choose a food associated with the music.” They do this despite the fact they can’t recall what music was playing, adds Yeoh, indicating that music influences our dining desires in a subconscious way.

Double the Pleasure

When it comes to music and food, there’s more at work than just memory recall. Researchers at McGill University in Montreal have found that when people listen to music, it activates an area of the brain responsible for the production of dopamine, the body’s “feel good” chemical, which transmits signals for the body to seek out more of what is giving it pleasure. No surprise, this is the same chemical that drives people to eat more cake and have more sex. “In evolutionary terms, the purpose of dopamine is to reinforce behaviors that are highly adaptive,” says study author and neuropsychologist Valorie Salimpoor, PhD. For instance, food and sex are, by necessity, pleasurable: Should humans cease to pursue either one, survival of the species would be imperiled. But music? Hardly something we think of in survival terms. “It is interesting that something as abstract as music can elicit a similar dopamine response,” Salimpoor admits. In fact, study participants experienced a 6 percent to 9 percent increase in dopamine levels when listening to pleasurable music, versus a 6 percent increase associated with eating pleasurable meals. Now imagine the dopamine boost that comes from combining the two.
Restaurant Gold Mine

It’s no surprise, then, that people in the food business see music as a clever tool they can employ to their advantage in numerous ways. “Using the five senses in merchandizing is a reasonably cheap way of defining who your customers are,” states Paco Underhill, author of Why We Buy: The Science of Shopping. “If you can match your music to your customer, you increase her ability to identify with your brand.” That brand recognition can build brand loyalty; loyalty, in turn, brings repeat customers—the gold standard all restaurants reach for. That promise explains why, although the marriage of food and music is thousands of years old, it still attracts researchers seeking to unlock the perfect formula. Scientists have probed the relationship from many angles. One study found that slower tempos can encourage diners to linger longer over their meals, ostensibly buying more items off the menu. On the other hand, up-tempo tunes tend to encourage rapid dining—not a bad trick for a maître d’ trying to speed along tables during rush hour.

Finding the right balance between beats per minute, decibel level, and genre of music isn’t easy—but it’s critical. A recent study in the Journal of Culinary Science & Technology found that diners prefer music over silence but will quickly form an unfavorable impression of their meal if the background-music level forces them to strain to converse.

The risk of turning off customers is so great, and the potential of increasing a customer’s pleasurable dining experience so high, restaurant managers have good reason to think seriously about their choice in musical selection. “What was once largely driven by intuition is now driven just as much by science and technology,” notes Underhill.

Sensing a market niche in need of a leader, Allen Klevens stepped in to fill the void. “The choice of music can make or break the dining experience,” believes Klevens, who formed his company, Prescriptive Music, in 1999. Today, it is the fastest-growing music-sensory branding firm, pocketing a 40 percent increase in profits in 2011 over the previous year. “Restaurant owners are realizing the right soundtrack can increase sales. There is no question that if you like the music, you will linger longer over dinner or order more drinks at the bar.”

To maximize his business model, Klevens sends a team of music consultants into the restaurant space with a detailed checklist of criteria: What is the lighting like? The room shape? Decor? “The most important thing is talking to the chef,” says Klevens, who counts Wolfgang Puck and the Four Seasons hotel group among his clients. “We want to understand the flavors, the subtleties of the chef’s style. People talk about pairing wine with food. I think of it as music pairing.” Sometimes, he adds, contrast works as well as complement: At the Beverly Hills steakhouse Cut, Klevens chose to play against the stark, modern decor with a playlist of classic rock, including Pink Floyd and Elton John.

Moreover, you need to be able to adapt your soundtrack to the time of day, day of the week, and even the type of customer you’re serving at any particular meal. As part of creating a customized music plan, Klevens connects his clients’ sound systems remotely to his office computers, so workers can be ready at a minute’s notice to make adjustments to sound, volume, and genre.

No longer a fledgling industry, customized music is now an essential component of the high-end restaurant experience. “We can literally alter your music in a matter of minutes,” Klevens reports, adding that his team does this regularly when a celeb makes a surprise visit. “If Beyoncé walks into your restaurant and you want to drop her songs in the mix every fourth track, we can do it almost instantly.”

As sound technology improves, Klevens believes demand for his services will continue to grow. “Music is the butter on the bread,” he says. “We’re that little extra thing that makes your food taste better.”

Published in Gourmet Live 05.02.12 Fine dining is about soft lighting, elegant plates, and impeccable service. But as Julia Savacool learned from leading scientists, it’s about something else, too: The right tunes can make or break your dinner experience
music and dining 608 In the Mood for Food
It’s 9 p.m. on a Saturday and my companion and I are tucked away at the corner table at our favorite Italian restaurant on New York’s Upper East Side. We order carciofi alla Romana (grilled artichokes in olive oil and garlic) and crespelle alla Fiorentina (eggplant cannelloni filled with ricotta and spinach), which arrive bursting with flavor and demanding the presence of a classic Chianti. Presented with the dramatic flair of old-school Italian waiters, drink and food soon transport me to another place and time. Over the stereo system, emotion-filled strains of “O Sole Mio” layer in amid the clinking of silver against porcelain and glass against glass. By the time the tiramisu and cappuccinos arrive, I have completely left my New York existence behind and am fully immersed in la dolce vita. In the background, Andrea Bocelli begs us to linger a little longer with his impassioned rendition of “Con Te Partirò.” “I feel like I’m back in Rome,” I whisper.I’d have sworn it was the meal that whisked me away to one of my favorite cities in the world, but as it turns out, something totally unrelated to olive oil and Chianti may have been driving my dining rapture. According to a 2010 study in the journal Musicae Scientiae, playing songs related to the ethnic origins of a certain food can greatly enhance a person’s preference for this type of cuisine. “Music may trigger certain memories,” says study author Joanne Yeoh, PhD, a researcher of music and consumer behavior. “In other studies, I’ve asked people to perform mundane tasks while background music was playing. Afterward, I stop the music and ask them to think about a food they’d like to have. Most of them choose a food associated with the music.” They do this despite the fact they can’t recall what music was playing, adds Yeoh, indicating that music influences our dining desires in a subconscious way.

Double the Pleasure

When it comes to music and food, there’s more at work than just memory recall. Researchers at McGill University in Montreal have found that when people listen to music, it activates an area of the brain responsible for the production of dopamine, the body’s “feel good” chemical, which transmits signals for the body to seek out more of what is giving it pleasure. No surprise, this is the same chemical that drives people to eat more cake and have more sex. “In evolutionary terms, the purpose of dopamine is to reinforce behaviors that are highly adaptive,” says study author and neuropsychologist Valorie Salimpoor, PhD. For instance, food and sex are, by necessity, pleasurable: Should humans cease to pursue either one, survival of the species would be imperiled. But music? Hardly something we think of in survival terms. “It is interesting that something as abstract as music can elicit a similar dopamine response,” Salimpoor admits. In fact, study participants experienced a 6 percent to 9 percent increase in dopamine levels when listening to pleasurable music, versus a 6 percent increase associated with eating pleasurable meals. Now imagine the dopamine boost that comes from combining the two.
Restaurant Gold Mine

It’s no surprise, then, that people in the food business see music as a clever tool they can employ to their advantage in numerous ways. “Using the five senses in merchandizing is a reasonably cheap way of defining who your customers are,” states Paco Underhill, author of Why We Buy: The Science of Shopping. “If you can match your music to your customer, you increase her ability to identify with your brand.” That brand recognition can build brand loyalty; loyalty, in turn, brings repeat customers—the gold standard all restaurants reach for. That promise explains why, although the marriage of food and music is thousands of years old, it still attracts researchers seeking to unlock the perfect formula. Scientists have probed the relationship from many angles. One study found that slower tempos can encourage diners to linger longer over their meals, ostensibly buying more items off the menu. On the other hand, up-tempo tunes tend to encourage rapid dining—not a bad trick for a maître d’ trying to speed along tables during rush hour.

Finding the right balance between beats per minute, decibel level, and genre of music isn’t easy—but it’s critical. A recent study in the Journal of Culinary Science & Technology found that diners prefer music over silence but will quickly form an unfavorable impression of their meal if the background-music level forces them to strain to converse.

The risk of turning off customers is so great, and the potential of increasing a customer’s pleasurable dining experience so high, restaurant managers have good reason to think seriously about their choice in musical selection. “What was once largely driven by intuition is now driven just as much by science and technology,” notes Underhill.

Sensing a market niche in need of a leader, Allen Klevens stepped in to fill the void. “The choice of music can make or break the dining experience,” believes Klevens, who formed his company, Prescriptive Music, in 1999. Today, it is the fastest-growing music-sensory branding firm, pocketing a 40 percent increase in profits in 2011 over the previous year. “Restaurant owners are realizing the right soundtrack can increase sales. There is no question that if you like the music, you will linger longer over dinner or order more drinks at the bar.”

To maximize his business model, Klevens sends a team of music consultants into the restaurant space with a detailed checklist of criteria: What is the lighting like? The room shape? Decor? “The most important thing is talking to the chef,” says Klevens, who counts Wolfgang Puck and the Four Seasons hotel group among his clients. “We want to understand the flavors, the subtleties of the chef’s style. People talk about pairing wine with food. I think of it as music pairing.” Sometimes, he adds, contrast works as well as complement: At the Beverly Hills steakhouse Cut, Klevens chose to play against the stark, modern decor with a playlist of classic rock, including Pink Floyd and Elton John.

Moreover, you need to be able to adapt your soundtrack to the time of day, day of the week, and even the type of customer you’re serving at any particular meal. As part of creating a customized music plan, Klevens connects his clients’ sound systems remotely to his office computers, so workers can be ready at a minute’s notice to make adjustments to sound, volume, and genre.

No longer a fledgling industry, customized music is now an essential component of the high-end restaurant experience. “We can literally alter your music in a matter of minutes,” Klevens reports, adding that his team does this regularly when a celeb makes a surprise visit. “If Beyoncé walks into your restaurant and you want to drop her songs in the mix every fourth track, we can do it almost instantly.”

As sound technology improves, Klevens believes demand for his services will continue to grow. “Music is the butter on the bread,” he says. “We’re that little extra thing that makes your food taste better.”

Posted on Wednesday, June 13th 2012

Tags Allen Klevens Andrea Bocelli restaurant music music branding La Dolce Vita Italian restaurant music for restaurants

 Source prescriptivemusic.com

Iron Chef contestant Victor Casanova opens Gusto with an Italian twist from Prescriptive Music.  Conveniently located on Third Street in the depths of West Hollywood, Gusto is the new ristorante italiano that comfortably seats 35 patrons to enjoy Chef Casanova’s farm to table Italian food. Gusto offers you the best in Italian food as well as the up-tempo and modern selection of music creating a fascinating and enjoyable atmosphere. Prescriptive Music incorporates the popular and Italian sounds of Giusy Ferreri and Eros Ramazzotti as well as modern rock hits by The Black Keys and Bombay Bicycle Club.  Although only offering a dinner menu, Gusto and Chef Casanova bring on bold Italian flavors from your grandmother’s kitchen in a modern and inviting ristorante.  Gusto offers the best in local produce as well as house made pastas to give you that authentic Italian experience. From craft beer, boutique wines to great Italian Food, Gusto is your own personal Italy.

Iron Chef contestant Victor Casanova opens Gusto with an Italian twist from Prescriptive Music. Conveniently located on Third Street in the depths of West Hollywood, Gusto is the new ristorante italiano that comfortably seats 35 patrons to enjoy Chef Casanova’s farm to table Italian food. Gusto offers you the best in Italian food as well as the up-tempo and modern selection of music creating a fascinating and enjoyable atmosphere. Prescriptive Music incorporates the popular and Italian sounds of Giusy Ferreri and Eros Ramazzotti as well as modern rock hits by The Black Keys and Bombay Bicycle Club. Although only offering a dinner menu, Gusto and Chef Casanova bring on bold Italian flavors from your grandmother’s kitchen in a modern and inviting ristorante. Gusto offers the best in local produce as well as house made pastas to give you that authentic Italian experience. From craft beer, boutique wines to great Italian Food, Gusto is your own personal Italy.

Posted on Thursday, May 3rd 2012

Tags Iron Chef Victor Casanova Black Keys Eros Ramazzotti restaurant restaurant music Prescriptive Music Italian restaurant italian food los angeles

 Source prescriptivemusic.com

Nestled in the heart of the historic town of Cuernavaca, Mexico, Las Casas B+B has added a little more than great hospitality and amazing location to their services with the musical flare of Prescriptive Music.  As you enjoy the warm atmosphere in the “City of Eternal Spring”, you will also have the benefit to listen to an array of music, which includes the indie Grammy Award winning Frou Frou to classics of Nat King Cole and Smokey Robinson. Las Casas adds today’s top hits as well as a funky Latin flare like the ever popular Bebel Gilberto to spice up their ambience.  From the classic Mexican décor to the amount of privacy, Las Casas also is walking distance from historic ruins and museums, like Cortes Palace for the sightseers as well as amazing restaurants and bars for the ones who enjoy the nightlife.  Las Casas houses an amazing restaurant that offers great food, like their house burger as well as the selection of wonderful cocktails.  Las Casas also holds two swimming pools, one more open for time spent with family and a more private pool to enjoy a nice getaway in the 82.3°F average weather. If the chic and authentic decor wasn’t enough, Las Casas B+B has a wonderful and the best friendly staff that Cuernavaca has to offer.  Las Casas B+B is your perfect home away from home.

Nestled in the heart of the historic town of Cuernavaca, Mexico, Las Casas B+B has added a little more than great hospitality and amazing location to their services with the musical flare of Prescriptive Music. As you enjoy the warm atmosphere in the “City of Eternal Spring”, you will also have the benefit to listen to an array of music, which includes the indie Grammy Award winning Frou Frou to classics of Nat King Cole and Smokey Robinson. Las Casas adds today’s top hits as well as a funky Latin flare like the ever popular Bebel Gilberto to spice up their ambience. From the classic Mexican décor to the amount of privacy, Las Casas also is walking distance from historic ruins and museums, like Cortes Palace for the sightseers as well as amazing restaurants and bars for the ones who enjoy the nightlife. Las Casas houses an amazing restaurant that offers great food, like their house burger as well as the selection of wonderful cocktails. Las Casas also holds two swimming pools, one more open for time spent with family and a more private pool to enjoy a nice getaway in the 82.3°F average weather. If the chic and authentic decor wasn’t enough, Las Casas B+B has a wonderful and the best friendly staff that Cuernavaca has to offer. Las Casas B+B is your perfect home away from home.

Posted on Thursday, May 3rd 2012

Tags Cuernavaca house lounge Las Casas B+B background music Prescriptive Music bebel gilberto nat king funky latin restaurant restaurant music background music

 Source prescriptivemusic.com

Prescriptive Music Celebrates Flagship Four Seasons Toronto Grand Opening

Opening summer of 2012, the brand new Flagship Four Seasons Hotel with Prescriptive Music’s continued partnership is promised to become the finest place to stay in Toronto. Fifty years ago a modest hotel was built in Toronto not knowing that years later it would become one of the grandest hotel chains in the world. Even though that original hotel has now closed, the brand new Flagship Four Seasons Toronto will establish its new home on 60 Yorkville Avenue. Guests will be welcomed into the hotel by an eminent Victorian carpet that wraps around an immense four story high fountain. There will be three buildings on the property overlooking the exuberant streets of Yorkville. Two of them will be connected by a skyway bridge, meanwhile the third building will be used for events.four seasons toronto 1 Prescriptive Music Celebrates Flagship Four Seasons Toronto Grand Opening The new hotel is said to feature modern furnishings, floor to ceiling windows, marble bathrooms, and deep soaking tubs. Suites will be equipped with interactive tablets, hidden televisions in mirrors, and easy climate control options. Within the hotel, guests will be able to dine at the DBar or at Café Boulud. One of the features that sets this luxury hotel apart from others is their magnificent spa which will be fully fitted with 17 customizable treatment rooms, a relaxation pool, a full service salon, fitness center, and a yoga studio. The warm and inviting atmosphere alongside The Four Seasons world renowned service creates the ideal destination to stay in Toronto.

Prescriptive Music Celebrates Flagship Four Seasons Toronto Grand Opening

Opening summer of 2012, the brand new Flagship Four Seasons Hotel with Prescriptive Music’s continued partnership is promised to become the finest place to stay in Toronto. Fifty years ago a modest hotel was built in Toronto not knowing that years later it would become one of the grandest hotel chains in the world. Even though that original hotel has now closed, the brand new Flagship Four Seasons Toronto will establish its new home on 60 Yorkville Avenue. Guests will be welcomed into the hotel by an eminent Victorian carpet that wraps around an immense four story high fountain. There will be three buildings on the property overlooking the exuberant streets of Yorkville. Two of them will be connected by a skyway bridge, meanwhile the third building will be used for events.four seasons toronto 1 Prescriptive Music Celebrates Flagship Four Seasons Toronto Grand Opening The new hotel is said to feature modern furnishings, floor to ceiling windows, marble bathrooms, and deep soaking tubs. Suites will be equipped with interactive tablets, hidden televisions in mirrors, and easy climate control options. Within the hotel, guests will be able to dine at the DBar or at Café Boulud. One of the features that sets this luxury hotel apart from others is their magnificent spa which will be fully fitted with 17 customizable treatment rooms, a relaxation pool, a full service salon, fitness center, and a yoga studio. The warm and inviting atmosphere alongside The Four Seasons world renowned service creates the ideal destination to stay in Toronto.

Posted on Tuesday, April 24th 2012

Tags background music toronto four seasons hotel music branding music for hotels hotel music restaurant music skyway bridge

 Source prescriptivemusic.com

Prescriptive Music & Katra Spice Things Up

Katra manages to spice things up with their traditional Moroccan and Mediterranean food while blending in eclectic sounds provided by Prescriptive Music. Settled in the heart of New York on Bowery Street, this restaurant/lounge enhances the dining experience with a dynamic mix of up-beat Moroccan lounge to cutting edge artists such as Chromeo and Phoenix. Katra offers their Fusion Menu where they present traditional entrees which include Lamb Tagine, Merguez Sausage Sandwich, and many other dishes that will entice any taste-goers.
They also offer one of kind cocktails like their Moroccan Mojito and Tangier Safi. Their chic upscale ambiance is adorned with pillow strewn couches, pendant lamps, and candled lanterns that were all imported from Morocco. Katra’s inviting atmosphere, appetizing food, and Prescriptive’s sounds join together to make a one of a kind Middle Eastern experience in the Big Apple.

Prescriptive Music & Katra Spice Things Up

Katra manages to spice things up with their traditional Moroccan and Mediterranean food while blending in eclectic sounds provided by Prescriptive Music. Settled in the heart of New York on Bowery Street, this restaurant/lounge enhances the dining experience with a dynamic mix of up-beat Moroccan lounge to cutting edge artists such as Chromeo and Phoenix. Katra offers their Fusion Menu where they present traditional entrees which include Lamb Tagine, Merguez Sausage Sandwich, and many other dishes that will entice any taste-goers.
They also offer one of kind cocktails like their Moroccan Mojito and Tangier Safi. Their chic upscale ambiance is adorned with pillow strewn couches, pendant lamps, and candled lanterns that were all imported from Morocco. Katra’s inviting atmosphere, appetizing food, and Prescriptive’s sounds join together to make a one of a kind Middle Eastern experience in the Big Apple.

Posted on Wednesday, April 4th 2012

Tags Katra Lounge Moroccan lounge music music branding restaurant music bar music Prescriptive Music

 Source prescriptivemusic.com

Fruitcake Reigns at Collin Street Bakery

For over 100 years, Collin Street Bakery has been serving world famous fruit cake to hungry guests through their catalog and at their four Texas locations. From Princess Grace Kelly of Monaco to Hilton Hotels and an appearance on Food Network’s “Best Thing I Ever Ate”, people cannot get enough of the DeLuxe Fruitcake from Collin Street Bakery.
 
Collin Street Bakery has a complete catalog with not only several varieites of their renowned fruit cake, but also with a myriad of other delectable desserts: assortments of fruit and nut cakes, old fashioned cookies, cheesecakes, pies, flavored bundt cakes, candies, coffee, and gift sets.

The four locations, in Corsicana, Historic Downtwon Corsicana, Lindale  and Waco, Texas, serve not only the desserts Collin Street Bakery is famous for, but also feature beautiful dining areas where guests can enjoy a variety of custom made sandwiches and salads, soups, and coffee. Prescriptive Music provides custom background for all Collin Street Bakery locations.

Fruitcake Reigns at Collin Street Bakery

120x1201 Fruitcake Reigns at Collin Street BakeryFor over 100 years, Collin Street Bakery has been serving world famous fruit cake to hungry guests through their catalog and at their four Texas locations. From Princess Grace Kelly of Monaco to Hilton Hotels and an appearance on Food Network’s “Best Thing I Ever Ate”, people cannot get enough of the DeLuxe Fruitcake from Collin Street Bakery.

 

Collin Street Bakery has a complete catalog with not only several varieites of their renowned fruit cake, but also with a myriad of other delectable desserts: assortments of fruit and nut cakes, old fashioned cookies, cheesecakes, pies, flavored bundt cakes, candies, coffee, and gift sets.

The four locations, in Corsicana, Historic Downtwon Corsicana, Lindale  and Waco, Texas, serve not only the desserts Collin Street Bakery is famous for, but also feature beautiful dining areas where guests can enjoy a variety of custom made sandwiches and salads, soups, and coffee. Prescriptive Music provides custom background for all Collin Street Bakery locations.

collinstreet 4 120x80 Fruitcake Reigns at Collin Street Bakerycollinstreet 6 120x80 Fruitcake Reigns at Collin Street Bakerycollinstreet 9 120x80 Fruitcake Reigns at Collin Street Bakerycollinstreet 5 120x80 Fruitcake Reigns at Collin Street Bakerycollinstreet 81 120x80 Fruitcake Reigns at Collin Street Bakery

Posted on Tuesday, January 10th 2012

Tags Collin Street Bakery fruitcake Prescriptive Music background music restaurant music bakery

Pluckers Wing Bar Serves Wings and Fun at Ten Locations Nationwide
Pluckers Wing Bar, founded in 1995 in Austin, Texas, is focused on serving delicious wings and on creating a relaxed and fun environment that is completely unique. Now in 10 locations, Pluckers is spreading across the country, and sharing its delicious recipes with food lovers everywhere.
 
With 19 sauce options and up to 100 wings on a plate, Pluckers offers something for everyone, whether they are wing pros or novices. For those looking for something different, Pluckers has a complete menu with the perfect game day or pre-wing appetizers,  delicious burgers and sandwiches, flavorful salads, and every kind of side imaginable from waffle fries to twice baked potato casseroles. To wash it all down, Pluckers has a list of specialty drinks with names like “Psychedelic Frog” and “Toxic Tea.”

Prescriptive Music’s playlists for Pluckers reflect its fun and casual vibe. A blend of classic and modern rock, the soundtrack features uptempo rock artists from ACDC to Led Zeppelin, and edgy indie artists like Cage the Elephant, The Strokes, and The Black Keys.
As a fun hangout spot for locals, regulars, and first-timers, Pluckers hosts community events like community service projects, karaoke nights, trivia nights, “kids eat free” nights, bingo, and more.  Pluckers also caters, bringing food and fun to wing-lovers’ events. With 10 nationwide locations, be sure to stop by a Pluckers for some great wings, a casual atmosphere, and some awesome music.

Pluckers Wing Bar Serves Wings and Fun at Ten Locations Nationwide

Pluckers 120x80 Pluckers Wing Bar Serves Wings and Fun at Ten Locations NationwidePluckers Wing Bar, founded in 1995 in Austin, Texas, is focused on serving delicious wings and on creating a relaxed and fun environment that is completely unique. Now in 10 locations, Pluckers is spreading across the country, and sharing its delicious recipes with food lovers everywhere.

 

With 19 sauce options and up to 100 wings on a plate, Pluckers offers something for everyone, whether they are wing pros or novices. For those looking for something different, Pluckers has a complete menu with the perfect game day or pre-wing appetizers,  delicious burgers and sandwiches, flavorful salads, and every kind of side imaginable from waffle fries to twice baked potato casseroles. To wash it all down, Pluckers has a list of specialty drinks with names like “Psychedelic Frog” and “Toxic Tea.”

pluckers 182931 10150091143283204 41332453203 6133859 2058992 n Pluckers Wing Bar Serves Wings and Fun at Ten Locations Nationwide

Prescriptive Music’s playlists for Pluckers reflect its fun and casual vibe. A blend of classic and modern rock, the soundtrack features uptempo rock artists from ACDC to Led Zeppelin, and edgy indie artists like Cage the Elephant, The Strokes, and The Black Keys.

As a fun hangout spot for locals, regulars, and first-timers, Pluckers hosts community events like community service projects, karaoke nights, trivia nights, “kids eat free” nights, bingo, and more.  Pluckers also caters, bringing food and fun to wing-lovers’ events. With 10 nationwide locations, be sure to stop by a Pluckers for some great wings, a casual atmosphere, and some awesome music.

pluckers 180598 10150091152553204 41332453203 6134104 2071083 n 120x80 Pluckers Wing Bar Serves Wings and Fun at Ten Locations Nationwidepluckers 184235 10150091143783204 41332453203 6133878 6223225 n 120x80 Pluckers Wing Bar Serves Wings and Fun at Ten Locations Nationwidepluckers 71529 435871468203 41332453203 5145043 4404218 n 120x80 Pluckers Wing Bar Serves Wings and Fun at Ten Locations Nationwidepluckers 180707 10150091143533204 41332453203 6133870 3314618 n 120x80 Pluckers Wing Bar Serves Wings and Fun at Ten Locations Nationwide

Posted on Friday, January 6th 2012

Tags Pluckers Wings Pluckers wing bar chicken wings Prescriptive Music background music restaurant restaurant music

Mercato di Vetro, Your Italian Affair
October 3, 2011
Mercato di Vetro, sbe’s latest Santa Monica Italian eatery and bar exceeds expectations with its small plates with big flavors playlist by Prescriptive Music.  The open Tuscany kitchen and authentic market feel cheese bar and meat  counter exuberates all throughout its two levels connected by a  floor-to-ceiling wine rack. The approachable, social and interactive  environment is modern meets traditional.

“And everything is going to beat. And everything is going to the  beat,” taken from American electropop Passion Pit’s Sleepyhead is  exactly what will be sensed from this edgy, cool hipster playlist. Think  high energy, upbeat, fast tempo bands like Night mixed in with a little  bit of light Italian flavor variables. Fun, indie rock, electronic  singles leave a long lasting musical appeal.

The rustic, theater-like restaurant was very much inspired by 1960 La  Dolce Vita, a comedy-drama film. Taking from the old Italian film  clips, the concept launched its own, An Italian Affair video. With a cigar lounge, iPad/iPhone integration, sbe’s upmost  award-winning dining experience and Prescriptive Music partnership,  Mercato di Vetro is the only “market of glass,” to check out in L.A.

Mercato di Vetro, Your Italian Affair

October 3, 2011

Mercato di Vetro, sbe’s latest Santa Monica Italian eatery and bar exceeds expectations with its small plates with big flavors playlist by Prescriptive Music. The open Tuscany kitchen and authentic market feel cheese bar and meat counter exuberates all throughout its two levels connected by a floor-to-ceiling wine rack. The approachable, social and interactive environment is modern meets traditional.

“And everything is going to beat. And everything is going to the beat,” taken from American electropop Passion Pit’s Sleepyhead is exactly what will be sensed from this edgy, cool hipster playlist. Think high energy, upbeat, fast tempo bands like Night mixed in with a little bit of light Italian flavor variables. Fun, indie rock, electronic singles leave a long lasting musical appeal.

Mercato di Vetro Mercato di Vetro

The rustic, theater-like restaurant was very much inspired by 1960 La Dolce Vita, a comedy-drama film. Taking from the old Italian film clips, the concept launched its own, An Italian Affair video. With a cigar lounge, iPad/iPhone integration, sbe’s upmost award-winning dining experience and Prescriptive Music partnership, Mercato di Vetro is the only “market of glass,” to check out in L.A.

Posted on Monday, October 3rd 2011

Tags mercato di vetro sbe Prescriptive Music Santa Monica italian restaurant electropop La Dolce Vita music for restaurants restaurant music SBE web radio sbe entertainment

 Source facebook.com

Central 24/7 by Michel Richard Selects Prescriptive Music for their Custom Background Music
August 11, 2011
Central 24/7 by Michel Richard, the newest restaurant in the Caesars  Palace hotel, has selected Prescriptive Music to provide their music  vibe. The new Las Vegas restaurant, replacing the Augustus Cafe in the  Caesars Palace lobby, is a version of the popular Washington, D.C. venue  by James Beard Award-winning Chef Michel Richard.
Read Full Article Here

Central 24/7 by Michel Richard Selects Prescriptive Music for their Custom Background Music

August 11, 2011

Central 24/7 by Michel Richard, the newest restaurant in the Caesars Palace hotel, has selected Prescriptive Music to provide their music vibe. The new Las Vegas restaurant, replacing the Augustus Cafe in the Caesars Palace lobby, is a version of the popular Washington, D.C. venue by James Beard Award-winning Chef Michel Richard.

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Posted on Thursday, August 11th 2011

Tags Caesars Palace Las Vegas Central 24/7 Michel Richard restaurant Restaurant Music Prescriptive Music james beard award

The World Famous Spitting Chicken Rocks with Great Food and Old School Beats
August 11, 2011
The World Famous Spitting Chicken Cantina in Sherman Oaks means  business. “Sometimes you want to say F it, strip down the show and have a  nice day with good food and good drink!” says restauranteur and bar  owner Richard DiSisto. And that’s exactly what The Spitting Chicken  Cantina did. With a menu of traditional Mexican dishes done right, and  now, a music vibe courtesy of Prescriptive Music, The Spitting Chicken  Cantina guarantees a great meal.
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The World Famous Spitting Chicken Rocks with Great Food and Old School Beats

August 11, 2011

The World Famous Spitting Chicken Cantina in Sherman Oaks means business. “Sometimes you want to say F it, strip down the show and have a nice day with good food and good drink!” says restauranteur and bar owner Richard DiSisto. And that’s exactly what The Spitting Chicken Cantina did. With a menu of traditional Mexican dishes done right, and now, a music vibe courtesy of Prescriptive Music, The Spitting Chicken Cantina guarantees a great meal.

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Posted on Thursday, August 11th 2011

Tags the world famous spitting chicken cantina mexican food food rock and roll sherman oaks los angeles tequila restaurant music restaurant background music Prescriptive Music

Zislis’s The Strand House Takes Contemporary Dining to a New Level
August 4, 2011
The Strand House, a new Manhattan Beach restaurant by the Zislis Group,  ran by Michael and David Zislis, opens August 11 with a sophisticated  menu, relaxing setting, and world-class dining experience.The Zislis  Group calls the space”elegant and dramatic” and the tone “welcoming and  casual,” both of which will be enhanced by Prescriptive Music’s  playlists.
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Zislis’s The Strand House Takes Contemporary Dining to a New Level

August 4, 2011

The Strand House, a new Manhattan Beach restaurant by the Zislis Group, ran by Michael and David Zislis, opens August 11 with a sophisticated menu, relaxing setting, and world-class dining experience.The Zislis Group calls the space”elegant and dramatic” and the tone “welcoming and casual,” both of which will be enhanced by Prescriptive Music’s playlists.

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Posted on Thursday, August 4th 2011

Tags Food Dining Fine Dining Zislis Group Zislis Neal Fraser Manhattan Beach The Strand House Prescriptive Music background music restaurant restaurant music custom music

 
GYU-KAKU’S NEW MUSIC VIBE ENHANCES FUN ATMOSPHERE AND GREAT FOOD
August 1 ,2011
Prescriptive Music and Gyu-Kaku teamed up to revamp and restyle the music for the popular Japanese Yakiniku spot in Sherman Oaks. Prescriptive Music’s programmers updated the restaurant’s soundtrack with two distinct sounds: one for the main restaurant and one for the outdoor patio and bar.
Read Full Article Here

GYU-KAKU’S NEW MUSIC VIBE ENHANCES FUN ATMOSPHERE AND GREAT FOOD

August 1 ,2011

Prescriptive Music and Gyu-Kaku teamed up to revamp and restyle the music for the popular Japanese Yakiniku spot in Sherman Oaks. Prescriptive Music’s programmers updated the restaurant’s soundtrack with two distinct sounds: one for the main restaurant and one for the outdoor patio and bar.

Read Full Article Here

Posted on Monday, August 1st 2011

Tags Gyu-Kaku Japanese food Prescriptive Music Sherman Oaks barbe-que cook cool food fun grill restaurant restaurant music trendy vibe Gyu Kaku background music

FiSHBAR in Manhattan Beach Catches an Energetic Vibe
July 11, 2011

Prescriptive Music joins forces with FiSHBAR,  a seafood restaurant in Manhattan Beach, to serve up a catchy vibe that  compliments the fantastic seafood and picturesque setting. Located on  the beach, FiSHBAR specializes in high-quality meals for lunch and  dinner and creative cocktails, all for a reasonable price that can’t be  beat. Perfect for going out with family or friends, FiSHBAR’s delicious  and affordable food paired with Prescriptive Music’s custom blend of  tracks provide the ideal spot for a great time.
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FiSHBAR in Manhattan Beach Catches an Energetic Vibe

July 11, 2011

Prescriptive Music joins forces with FiSHBAR, a seafood restaurant in Manhattan Beach, to serve up a catchy vibe that compliments the fantastic seafood and picturesque setting. Located on the beach, FiSHBAR specializes in high-quality meals for lunch and dinner and creative cocktails, all for a reasonable price that can’t be beat. Perfect for going out with family or friends, FiSHBAR’s delicious and affordable food paired with Prescriptive Music’s custom blend of tracks provide the ideal spot for a great time.

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Posted on Monday, July 11th 2011

Tags Prescriptive Music FiSHBAR Manhattan Beach Vibe background music restaurant music music restaurant seafood