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Prescriptive Music is one of the nation’s leading music branding and consulting companies. Headquartered in Los Angeles, Prescriptive Music has helped to pioneer the increasingly-popular use of ’sensory branding’ leveraging the emotional and powerful effect of customized music to build customer loyalty and brand differentiation. Prescriptive Music works with major hotels, restaurants, spas and retailers to develop personalized music branding systems that help them attract and retain customers.
Through complete custom music programming, innovative private label CDs, state-of-the-art background music delivery systems, customized music download stores, audio integration and much more, Prescriptive Music connects brands with consumers on a meaningful and enduring level.
visit us at www.rxmusic.com
Hats Off To Goorin Bros. & Prescriptive Music
Goorin Bros. has been making bold, signature hats since 1895 and now features music by Prescriptive Music to match its classic and grand atmosphere. With twenty-two locations across America and Canada, Goorin Bros. offers extensive collections of hat styles ranging from fedoras and top-hats to straw hats, ball caps and an array of accessories to match.
While showing the artistic, rich traditions of San Francisco in the quality and integrity of their hats, they will also feature music from one of the custom channels Prescriptive Music has created specifically for the brand.
The Goorin Eclectic Channel includes a blend of classic and modern rock, soul, country, oldies, jazz, and a dash of electro songs with artists like Erykah Badu, Creedence Clearwater Revival and The Black Keys. On the flip side, The Goorin Classic Channel contains a mix of classic jazz, golden oldies, and Motown hits featuring Bobby Darin, Frankie Valli and the Four Seasons and other artists that have shaped America over the years. Each individual store plays the channel of their choice that best fits their environment and clientele’s personal tastes.
No matter which Goorin Bros. you visit, you can be sure that they will deliver more than just trendy and stylish hats, but an experience where buying a hat is just as personal and special as it was back in the good old days. Whether going out to a classy cocktail party in the city or taking a stroll in the park, Goorin Bros. has the perfect hat for the occasion.
Giggle, the “New Parent Store” on the rise, gets a happy vibe from Prescriptive Music in February 2012
Giggle offers the most innovative, stylish and healthy products for the next generation of shoppers. Calling themselves a “new parent store,” giggle stocks its 13 locations and online store with the latest and best for its little customers and their parents. Giggle’s ten-criteria testing system ensures that everything from bottles to bassinets is the utmost in quality and style.
Prescriptive Music and giggle have teamed up to create an in-store soundtrack that makes the shopping experience at giggle as fun as it is easy. Starting February 2012, shoppers can groove to upbeat swing singers like Louis Prima as they pick out the perfect high chair or cuddly toy. While the bouncy tracks are aimed more at parents than at their children, the in-store vibe is sure to make customers of all ages happy and giggly.
Your Local Market, the best organically grown produce and natural products grocery store has selected Prescriptive Music as their custom background music team. Located in Bellevue, Washington, Your Local Market brings together the mainstream brands you trust most, house-made prepared foods, all-natural meats and great produce all in one local and friendly place. You can also take the convenience of online shopping with home delivery or curbside-pickup with you.
Not only full service grocer and cater, Your Local Market has set out to be a complete enjoyable shopping experience. As a standalone business, Your Local Market collaborated with Prescriptive Music to bring that shopping experience alive. As one of the nation’s leading music branding and consulting company, Prescriptive Music not only works with large hospitality accounts but also small start-up businesses.
With the use of sensory branding as a marketing technique, the emotional and powerful effect of customized playlists creates customer loyalty and brand differentiation. Prescriptive Music aims to connect Your Local Market to their customers on a more meaningful level, one that will successfully resonate with their customer’s personal minds and specific demographics. Along with Prescriptive Music, Your Local Market will now surely grow nationwide as a respective brand.