Prescriptive Music

Rancho Bernardo Inn – Your Home Away from Home 120 Rancho...

Thu, 06 Sep 2012 09:55:24 -0700

Rancho Bernardo Inn – Your Home Away from Home

120 Rancho Bernardo Inn – Your Home Away from HomeIf your travels take you to San Diego anytime in the near future, or you are looking for a perfect weekend getaway, consider the luxurious and relaxing Rancho Bernardo Inn. A top-rated resort at affordable prices, the Spanish-style facility has a very homey feeling, and prides itself as a place to be visited “again and again”.Pool Cabanas Dusk home page 1500x600 Rancho Bernardo Inn – Your Home Away from Home

The resort offers a host of amenities and activities, including an 18 hole championship golf course, award-winning cuisine at its El Bizocho restaurant, and perhaps most notably of all, a luxurious, state of the art spa. The 287 guestrooms are equally as opulent, offering custom furniture, 42” flat screen TVs, and luxury bath amenities. Your stay at Rancho Bernardo is perfectly enhanced with unobtrusive background sounds expertly selected by Prescriptive Music. In the Lobby, delight in a lush mix of Spanish guitar selections and smooth jazz instrumentals, while the fitness center offers more upbeat adult pop contemporary fare. The spa reception will welcome you with titillating European lounge vocals, while the treatment areas will play relaxing new age and soft, ambient sounds. Thus, the luxury of Rancho Bernardo and Prescriptive’s careful selections are paired to offer a truly delightful stay.

The Luxe Invites You to their Exclusive Hotel on Rodeo...

Thu, 06 Sep 2012 09:53:45 -0700

The Luxe Invites You to their Exclusive Hotel on Rodeo Drive

Book your next family outing, mini-vacation or business trip at the chic Luxe Rodeo Drive Hotel in the heart of Beverly Hills. Prescriptive Music provides the sophisticated and cosmopolitan sounds that you will hear at the only hotel on Rodeo Drive. This upscale boutique hotel was recently renovated to provide guests with premium amenities, valet, concierge services and fine dining.
luxe hotel music by prescriptive music 900x263 The Luxe Invites You to their Exclusive Hotel on Rodeo Drive
The upbeat yet relaxing selections of vocal and instrumental jazz and classic lounge music can be heard on the street, as well as in the guest hallways, Lobby, and Lounge areas, inviting you to enter the Luxe.

After a busy day in the world class shopping district of Beverly Hills, or in meetings, or out on the town, let the soothing vocals of Frank Sinatra, Astrud Gilberto and Ella Fitzgerald welcome you back to your room. The easy listening and cascading sounds truly make for an elegant surrounding. The Luxe Hotel also features in-room spa services, a full gym, fine art, more shopping, Bar 360 and is minutes away from a multitude of Los Angeles area businesses and attractions. When will you book your next stay?

Pour Yourself a Glass of Wine

Thu, 06 Sep 2012 09:52:00 -0700

Pour Yourself a Glass of Wine: Pour restaurant in Lafayette, LA offers a new variation on the wine...

Estiatorio Milos Brings Fine Cuisine & Eclectic World Music...

Thu, 06 Sep 2012 09:50:11 -0700

Estiatorio Milos Brings Fine Cuisine & Eclectic World Music To Miami

milos120 Estiatorio Milos Brings Fine Cuisine & Eclectic World Music To MiamiThe same type of expert sounds provided by Prescriptive Music at the Milos in Las Vegas can now be heard at the Miami location, this time with a Latin flair. Lively and enchanting traditional Greek and Mediterranean selections will be playing while you dine on exquisite entrees, and suiting the region, several upbeat Latin instrumental pieces are thrown into the mix. milos11 Estiatorio Milos Brings Fine Cuisine & Eclectic World Music To Miami

Indeed, the restaurant carries the “refreshing spirit of the Mediterranean,” and the “best fish and seafood,” above all else. Owner Costas Spiliadis searches the world to find suppliers with products of simple, flawless quality, offering “perfect simplicity.” In addition to the wide variety of Greek and Mediterranean seafood, steak, and vegetarian entrees, an assortment of sashimi, appetizers, side dishes, and an exhaustive wine list are offered. The elegant yet earthy aura of the restaurant truly makes you feel like you are dining under the stars in an exotic Mediterranean or tropical locale.

The New Bacchanal Buffet at Caesar’s Palace Opening this...

Thu, 06 Sep 2012 09:48:36 -0700

The New Bacchanal Buffet at Caesar’s Palace Opening this Month

Be sure to visit the sumptuous new Bacchanal Buffet opening this month at Caesar’s Palace during your next stay in Vegas. Get lost in the high energy indie and electronica sounds customized by Prescriptive music as you stroll through 1 of the 9 show kitchens, with the majority of cooking taking place before your eyes by master chefs. The decadent buffet features over 500 items from classic favorites like pizza and prime rib to regional and ethnic specialties. Such eclectic fare as Mexican, Italian, Japanese, Chinese, and seafood are offered. Indulge your senses as you feast to the sounds of LCD Soundsystem and Hot Chip; the excellent food enhanced by hip, exciting music in the casual atmosphere of this buffet is sure to leave you dying to come back!

Bowl a Perfect Game at Silver Strike Lanes

Thu, 06 Sep 2012 09:47:20 -0700

Bowl a Perfect Game at Silver Strike Lanes: If you are in the mood for bowling at a great price,...

Martin Yan’s M.Y. China to open in San Francisco this...

Thu, 06 Sep 2012 09:46:18 -0700

Martin Yan’s M.Y. China to open in San Francisco this Fall

James Beard Award winning chef and TV host Martin Yan is set to open an exciting new restaurant in San Francisco this October. In the heart of downtown, M.Y. China will serve modern day Chinese fare in a fun, yet upscale environment. Dishes will be prepared right before your eyes, including thin noodles made from fresh dough and hand-folded dim sum.

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Once again, Prescriptive Music has partnered up with this exciting new venture, as guests will feast to the unique sounds of traditional Asian lounge music and Chinese independent rock music. Guests can hear artists such as Blue Asia, The Shanghai Restoration Project, and Dzihan & Kamien. Already creating quite a buzz, this gem of a restaurant is not to be missed!

Cool off this summer with Nectar Froyo Come to Nectar Frozen...

Thu, 06 Sep 2012 09:45:02 -0700

Cool off this summer with Nectar Froyo

Come to Nectar Frozen Yogurt Lounge for the hottest new froyo place in the Portland, Oregon area. The warm, inviting atmosphere offers delicious, healthy options served by a friendly staff. Choose from the many exciting flavors including white chocolate macadamia nut, wild berry original tart, and island banana.

163479 182412251775927 2287687 n Cool off this summer with Nectar Froyo

Nectar also supports many charities and organizations for fundraisers. And while you are chowing down on your dessert, delight in the music provided by Prescriptive, which includes many new indie rock and pop, adult contemporary, retro, and family-friendly selections. Such artists as Jason Mraz, Two Door Cinema Club, Brett Dennen, The Buggles, Matt Nathanson, Phoenix, Vampire Weekend, and David Bowie can be heard. A trip to Nectar is sure to leave your ears and palate fully satisfied!

Red Medicine & Prescriptive Music- Just What the Doctor...

Thu, 06 Sep 2012 09:42:37 -0700

Red Medicine & Prescriptive Music- Just What the Doctor Ordered

Inspired by Vietnamese cuisine, Red Medicine takes their guests to a whole new frontier with their one of a kind dishes and Prescriptive’s eclectic music selection. This, by all means, is not your typical Vietnamese restaurant. Founders Jordan Kahn, Noah Ellis, and Adam Fleischman set out to make this restaurant their homage to Vietnamese food and culture.

Red Medicine 21 Red Medicine & Prescriptive Music Just What the Doctor Ordered

They have managed to create a restaurant unlike anything Los Angeles has ever seen. Their industrial, yet inviting décor resonates well with their distinctive dishes and the hand crafted playlists including The Black Keys, Led Zeppelin, Kanye West, and the Yeah Yeah Yeahs. Red Medicine’s playlists are truly unique since they are one of the only clients who specifically requested uncensored music like Notorious B.I.G.’s “Juicy” and Snoop Dogg’s “Gin & Juice”. The music is not the only thing with an edge, of course. The food will have your taste buds in a frenzy. Just picture this: hand-made rice paper rolled shrimp, crispy spring rolls with smoked bacon, and kobocha squash. Talk about appetizing. I can hear my stomach growling! Their menu is divided into hot, cold, large, and small plate options. Need a cocktail to go with that shrimp? Instead of your typical wine and beer, try one of their unique cocktails where you can choose from a variety of concoctions. So if you are ever in the Beverly Hills area, stop by Red Medicine and take a dose of a whole new Vietnam.

WSS Kicks It Up With Prescriptive Music If you are shopping for...

Thu, 06 Sep 2012 09:40:20 -0700

WSS Kicks It Up With Prescriptive Music

If you are shopping for a new pair of shoes for the fall, look no further than the many locations that WSS has to offer throughout the Southland. No one can beat WSS’s vast selection, with shoes for any occasion, and from any brand and style.

Whether you wish to pick up a pair of running shoes or would like to improve your wardrobe with a new pair of loafers for the office, WSS has it all. The stores offer affordable prices with many items on sale, and choose from your favorite brands like Adidas, Reebok, Puma, and Vans. Accessories are also offered, such as backpacks, hats, socks, and watches. wss music by prescriptive music 2 295x300 WSS Kicks It Up With Prescriptive MusicAnd of course, your favorite upbeat top 40 fare, provided by Prescriptive music, will be playing in the background. Carefully selected from songs that have just hit the airwaves and to fit and enliven your shopping experience, you won’t hear any tired old hits here. Included in the mix will be dance, pop, R&B, rap, rock, and country selections. From Katy Perry to Justin Bieber and Usher to the Black Keys, a wide variety of music will make your trip to WSS pleasant and enjoyable.

Tempur-Pedic Store now open

Thu, 06 Sep 2012 09:38:31 -0700

Tempur-Pedic Store now open: Prescriptive Music launches custom AV work as well as world renowned...

Rolling on the Floor Laughing : ROFL Opens in WeHo ROFL,...

Thu, 06 Sep 2012 09:37:14 -0700

Rolling on the Floor Laughing : ROFL Opens in WeHo

ROFL, Republic Of Laughter, Café also borrows its name from the webspeak acronym because the owners and staff really want “it to be a place where people can have a good time”, owner Alex Vasilkin explains in a recent interview.

ROFL just celebrated its grand opening in West Hollywood, CA with their first location in Moscow open shortly before. By searching for fresh ingredients and local talented artists, pastry chefs, and baristas the two cafés are different and uniquely fun. ROFL offers breakfast, lunch, dinner and an eclectic musical selection to boot.

rofl2 Rolling on the Floor Laughing : ROFL Opens in WeHo

The contemporary and minimalistic California café is juxtaposed with a variety of contemporary music jazz, and an international flair; the vibe that comes together for the guests is comfortable, pleasant and of course happy. Custom branded music playlists are provided by Prescriptive Music.

When you visit ROFL you will be greeted by a friendly staff and are encouraged to laugh and joke around with your servers. The organic shift between vocal and instrumental music never interferes with the good time you have socializing and enjoying a fresh pizza, it simply provides a relaxing and enjoyable atmosphere to go along with your culinary experience.

rofl1 Rolling on the Floor Laughing : ROFL Opens in WeHo

Music strikes the right note with guests

Thu, 06 Sep 2012 09:35:59 -0700

Music strikes the right note with guests: REPORT FROM THE U.S.—Listening to Robert Habeeb describe...

Hyatt transforms guestroom TVs to include Internet, guest services

Thu, 06 Sep 2012 09:34:56 -0700

Hyatt transforms guestroom TVs to include Internet, guest services: Imagine ordering room service...

What’s playing over the speakers is as vital as the menu, so...

Thu, 06 Sep 2012 09:33:19 -0700

What’s playing over the speakers is as vital as the menu, so restaurants are turning to ‘music sommeliers’ to create playlists to eat by.

Is a hyper-curated playlist the new house-made charcuterie? Whether a restaurant’s playing Lady Gaga or Langhorne Slim says as much about the place as its Mason jar drinking glasses or farm-to-table pickle plate. And in an era when even Facebook tracks one’s music choices, restaurants are paying more attention than ever to what goes with the hickory-roasted carrots — not just the za’tar-laced crème fraîche but, say, also Lambchop (the band, not the meat).
600 A little Jack White with your burger? LA Times Article

Allen Klevens’ company, Prescriptive Music, creates customized playlists for restaurants. (Arkasha Stevenson / Los Angeles Times / February 27, 2012)

When a customer walks into a restaurant — even before Jack White’s “Sixteen Saltines” becomes the soundtrack for the sunchoke soup — the music sets the tone for the dining experience, says Bill Chait, the restaurateur behind L.A.’s Short Order, Picca, Sotto, Rivera and Playa, among others. Up until the first appetizer arrives at the table, “it’s all visual and aural,” he says.

“People consider the music a demonstration of whether this place is for them.”

Restaurants are mining their employees’ iPods, consulting with DJs and increasingly turning to companies that create tailor-made playlists and position themselves as “music sommeliers” or, to coin audio-branding-speak, creators of a restaurant’s “sonic identity.”

LISTEN: Audio samples from restaurant playlists

Prescriptive Music, a Woodland Hills-based music branding company that formulates highly customized playlists, says sales have increased 40% in the last year. More than a third of its business is restaurants, says founder Allen Klevens, “and growing.” Its clients are as varied as Farmshop in Santa Monica, Cut in Beverly Hills and the Umami Burger chain, as well as the new 35-seat Italian restaurant Gusto on West 3rd Street (think Giusy Ferreri meets Bombay Bicycle Club).

“I wanted music fine-tuned to the roots of my cooking and the space,” says Gusto’s Vic Culina — not just a channel such as Muzak’s “Italian Rock.” (Though even Muzak now offers “micro-genres” and the services of media consultants for “a music experience handcrafted at the track level,” according to its website.)

Some are more hands-on than others. “We’ve been at a standstill with the whole notion of prepackaged playlists,” says Joshua Pressman, a former music journalist who curates songs for Short Order, choosing each track himself. “But now it’s become cool to be yourself, which is a radical concept in the restaurant industry.”

On Pressman’s playlist: the Avett Brothers, Junior Kimbrough and Cloud Control. The Idle Race’s “Birthday” spurred one patron to tweet his excitement of its inclusion in the playlist, Pressman says. “I never thought anyone else would pick up on the song.”

Music has been part of a restaurant-industry transformation. Ever since Mario Batali blasted Led Zeppelin at Babbo in New York and Wolfgang Puck did much the same at Cut, rock-’n’-roll’s push into the dining room has paralleled what Manhattan Beach Post’s David LeFevre calls “a great focus on casual-izing even serious food.”

“When I had a vision of the restaurant, I had a feeling that I really wanted to go for,” says LeFevre, who, along with his manager, selects his own music. “The restaurant bustling, people talking, grabbing the last bite of the dish on the table and the Ramones playing over the speakers.”

And might customers buy more if the Ramones are playing? The psychographic legacy of Muzak — which originally claimed that people would be more productive when exposed to gradually intensifying music and now brandishes the tagline “stir the senses, stimulate the sales” — still reverberates through the art of the restaurant playlist.

Michael Smith, chief executive of Los Angeles-based Playlist Generation, is quick to refer to studies showing music’s effect on customers. “A test titled ‘The Influence of Background Music on Restaurant Patrons’ showed sales increased 11.6% when up-tempo music was played during lunch,” he quotes from Restaurant Management magazine.

About 300 to 500 songs comprise a typical restaurant playlist, says Alix Rumsey, director of music programming at Prescriptive, whose services include paying licensing fees to copyright management groups that have been cracking down on restaurants. And there are often four to five playlists to the day — lunch, happy hour, dinner, late night. You’re much more likely to hear the French electronica of Justice at 81 decibels on a Friday night at Cleo in Hollywood than you are on a Tuesday at Cut, which might be rocking the Who at 74 decibels. (Science and/or pseudoscience, by the way, says people drink more to loud music.)

Playlist Generation uses survey questions to determine a client’s sonic attributes, which it somehow translates to a “sound,” broken down by subgenre (electronica, dream pop), ethnicity (Scandinavian, Jamaican, Japanese), vocal type (female, male), emotional keywords (quirky, sexy, trippy) and eras (2010, 2009, “obscure releases from the ’60s and ’70s”).

Others rely on more direct means of selection. “I go with what I like,” says Short Order’s Pressman. “My starting point is what I would want to listen to in my living room. Hopefully, it’s not anything that would make my grandmother scream.”

By Betty Hallock Los Angeles Times
May 19, 2012

In the Mood for Food

Thu, 06 Sep 2012 09:31:15 -0700

In the Mood for Food: Published in Gourmet Live 05.02.12 Fine dining is about soft lighting, elegant...

La Costa Resort & Spa has teamed up with Prescriptive Music...

Wed, 13 Jun 2012 14:31:37 -0700

La Costa Resort & Spa has teamed up with Prescriptive Music to give resort guests the experience of a lifetime. Located only a few miles shy of the beach in Carlsbad, California, La Costa has a wide array of amenities that can fulfill business travelers to families on vacation.

Prescriptive Music accommodates all ages at La Costa Resort & Spa

La Costa has an abundance of music selections that ranges from Top 40’s hits like The Black Keys and Beyoncé to more kid friendly music including Selena Gomez and the newly popular, One Direction. With a wide variety of very family friendly activities which include their Kidtopia Kids Club that offers a nursery, a night camping program on the weekends, a craft center, and a 600 gallon aquarium for kids to adorn. The Resort also offers a ceramics class, a reptile show, a water slide area and surfing camp and when the night is about to wind down, patrons can head over to a fire pit for smore roasting fun. Visit the new Edge Pool (for adults only), modern poolside atmosphere mixed with the hottest music hits. Certain evenings also feature live music from local bands and DJ’s. Spend the next night at La Costas Diversions Sports Bar where diners can sample an array of cocktails and beers on tap to enjoy. Diversions plays the best in alternative rock like the Foo Fighters, but also offers classic rock hits from The Rolling Stones to Led Zeppelin.

Prescriptive Music accommodates all ages at La Costa Resort & Spa

La Costa also has a wide variety of dining that can satisfy any appetite. Their six different dining areas use local and fresh ingredients and provide guests with great vegetarian options. From the great amenities to customized music, La Costa Resort & Spa is a place for everyone in the family to enjoy.

Published in Gourmet Live 05.02.12 Fine dining is about soft...

Wed, 13 Jun 2012 14:29:44 -0700

Published in Gourmet Live 05.02.12 Fine dining is about soft lighting, elegant plates, and impeccable service. But as Julia Savacool learned from leading scientists, it’s about something else, too: The right tunes can make or break your dinner experience
music and dining 608 In the Mood for Food
It’s 9 p.m. on a Saturday and my companion and I are tucked away at the corner table at our favorite Italian restaurant on New York’s Upper East Side. We order carciofi alla Romana (grilled artichokes in olive oil and garlic) and crespelle alla Fiorentina (eggplant cannelloni filled with ricotta and spinach), which arrive bursting with flavor and demanding the presence of a classic Chianti. Presented with the dramatic flair of old-school Italian waiters, drink and food soon transport me to another place and time. Over the stereo system, emotion-filled strains of “O Sole Mio” layer in amid the clinking of silver against porcelain and glass against glass. By the time the tiramisu and cappuccinos arrive, I have completely left my New York existence behind and am fully immersed in la dolce vita. In the background, Andrea Bocelli begs us to linger a little longer with his impassioned rendition of “Con Te Partirò.” “I feel like I’m back in Rome,” I whisper.I’d have sworn it was the meal that whisked me away to one of my favorite cities in the world, but as it turns out, something totally unrelated to olive oil and Chianti may have been driving my dining rapture. According to a 2010 study in the journal Musicae Scientiae, playing songs related to the ethnic origins of a certain food can greatly enhance a person’s preference for this type of cuisine. “Music may trigger certain memories,” says study author Joanne Yeoh, PhD, a researcher of music and consumer behavior. “In other studies, I’ve asked people to perform mundane tasks while background music was playing. Afterward, I stop the music and ask them to think about a food they’d like to have. Most of them choose a food associated with the music.” They do this despite the fact they can’t recall what music was playing, adds Yeoh, indicating that music influences our dining desires in a subconscious way.

Double the Pleasure

When it comes to music and food, there’s more at work than just memory recall. Researchers at McGill University in Montreal have found that when people listen to music, it activates an area of the brain responsible for the production of dopamine, the body’s “feel good” chemical, which transmits signals for the body to seek out more of what is giving it pleasure. No surprise, this is the same chemical that drives people to eat more cake and have more sex. “In evolutionary terms, the purpose of dopamine is to reinforce behaviors that are highly adaptive,” says study author and neuropsychologist Valorie Salimpoor, PhD. For instance, food and sex are, by necessity, pleasurable: Should humans cease to pursue either one, survival of the species would be imperiled. But music? Hardly something we think of in survival terms. “It is interesting that something as abstract as music can elicit a similar dopamine response,” Salimpoor admits. In fact, study participants experienced a 6 percent to 9 percent increase in dopamine levels when listening to pleasurable music, versus a 6 percent increase associated with eating pleasurable meals. Now imagine the dopamine boost that comes from combining the two.
Restaurant Gold Mine

It’s no surprise, then, that people in the food business see music as a clever tool they can employ to their advantage in numerous ways. “Using the five senses in merchandizing is a reasonably cheap way of defining who your customers are,” states Paco Underhill, author of Why We Buy: The Science of Shopping. “If you can match your music to your customer, you increase her ability to identify with your brand.” That brand recognition can build brand loyalty; loyalty, in turn, brings repeat customers—the gold standard all restaurants reach for. That promise explains why, although the marriage of food and music is thousands of years old, it still attracts researchers seeking to unlock the perfect formula. Scientists have probed the relationship from many angles. One study found that slower tempos can encourage diners to linger longer over their meals, ostensibly buying more items off the menu. On the other hand, up-tempo tunes tend to encourage rapid dining—not a bad trick for a maître d’ trying to speed along tables during rush hour.

Finding the right balance between beats per minute, decibel level, and genre of music isn’t easy—but it’s critical. A recent study in the Journal of Culinary Science & Technology found that diners prefer music over silence but will quickly form an unfavorable impression of their meal if the background-music level forces them to strain to converse.

The risk of turning off customers is so great, and the potential of increasing a customer’s pleasurable dining experience so high, restaurant managers have good reason to think seriously about their choice in musical selection. “What was once largely driven by intuition is now driven just as much by science and technology,” notes Underhill.

Sensing a market niche in need of a leader, Allen Klevens stepped in to fill the void. “The choice of music can make or break the dining experience,” believes Klevens, who formed his company, Prescriptive Music, in 1999. Today, it is the fastest-growing music-sensory branding firm, pocketing a 40 percent increase in profits in 2011 over the previous year. “Restaurant owners are realizing the right soundtrack can increase sales. There is no question that if you like the music, you will linger longer over dinner or order more drinks at the bar.”

To maximize his business model, Klevens sends a team of music consultants into the restaurant space with a detailed checklist of criteria: What is the lighting like? The room shape? Decor? “The most important thing is talking to the chef,” says Klevens, who counts Wolfgang Puck and the Four Seasons hotel group among his clients. “We want to understand the flavors, the subtleties of the chef’s style. People talk about pairing wine with food. I think of it as music pairing.” Sometimes, he adds, contrast works as well as complement: At the Beverly Hills steakhouse Cut, Klevens chose to play against the stark, modern decor with a playlist of classic rock, including Pink Floyd and Elton John.

Moreover, you need to be able to adapt your soundtrack to the time of day, day of the week, and even the type of customer you’re serving at any particular meal. As part of creating a customized music plan, Klevens connects his clients’ sound systems remotely to his office computers, so workers can be ready at a minute’s notice to make adjustments to sound, volume, and genre.

No longer a fledgling industry, customized music is now an essential component of the high-end restaurant experience. “We can literally alter your music in a matter of minutes,” Klevens reports, adding that his team does this regularly when a celeb makes a surprise visit. “If Beyoncé walks into your restaurant and you want to drop her songs in the mix every fourth track, we can do it almost instantly.”

As sound technology improves, Klevens believes demand for his services will continue to grow. “Music is the butter on the bread,” he says. “We’re that little extra thing that makes your food taste better.”

Hyatt transforms guestroom TVs to include Internet, guest...

Wed, 13 Jun 2012 14:27:27 -0700

Hyatt transforms guestroom TVs to include Internet, guest services

hyatt logo Hyatt transforms guestroom TVs to include Internet, guest servicesImagine ordering room service from your hotel room television, or dimming the lights from your TV remote control. Imagine sending a file straight from your computer to your TV, so the front desk can download and print it for you before your big meeting. Imagine a world where everything is controlled by your TV set. To the folks at Hyatt Hotels, this world isn’t an imaginary place.

Hyatt Hotels Corporation announced it is “transforming the standard in-room television into a fully connected, interactive entertainment center and virtual concierge at its full-service properties across the U.S., Canada, and the Caribbean.” What’s this mean for guests? It means with the touch of a button, everything is controlled from your guest room TV set. Prescriptive Music, along with Mirrored Media and Hype Music, were selected to be the music supervisors and supply the background music for each location.

Hyatt says that once installation is complete, guests will have access to everything from room service to local destination information (depending on the property), and will be able to manage the functions of their room and trip via the television.

Example of the Roomlinx television screen at Hyatt Regency New Orleans. Over the next two years, Hyatt will install Roomlinx in-room entertainment systems in full service properties in the U.S., Canada, and the Caribbean. (Photo: Business Wire)The new TV systems have already been installed in the nearly 1,800 guestrooms at Hyatt Regency New Orleans, Andaz 5th Avenue in New York, and most recently at the Hyatt Regency Denver Tech Center. Over the next two years, Hyatt says the advanced technology will be installed in up to 60,000 guestrooms across Hyatt’s North America properties.

The new TVs will allow guests to a variety of daily tasks including:

Set mood music and lighting
Browse the Internet and check in on Facebook, Twitter, and other sites
Order Netflix movies from their account
Manage business accounts (print documents and presentations)
Make hotel room service orders and housekeeping requests
Make dinner reservations and book local destination tours
Meeting and group planners will be able to send customized messages to the rooms of their guests attending the meetings and events

WelcomeScreenNewMusicWhite 900x540 Hyatt transforms guestroom TVs to include Internet, guest services

According to USA Today, the costs for this service remain minimal. Basic cable won’t cost anything (it was always free), but there will be a charge for Internet service: standard Internet will cost $9.95 daily; if you have more than one device, you’ll pay $9.95 plus a $5 premium for up to four devices; if you want to stream video you’ll pay the set $14.95.

This isn’t the first big tech move for Hyatt. Over the past year, Hyatt has jumped on the tech-savvy train and introduced the Hyatt app for iPhone®, deployed iPads® at hotels to speed up and simplify check-outs, and at Hyatt’s Andaz hotels, guests use iPads® to check-in, charge items to their rooms and even distribute room keys.

Posted by Melanie Nayer March 13, 2012 09:23 AM

Iron Chef contestant Victor Casanova opens Gusto with an Italian...

Thu, 03 May 2012 15:23:21 -0700

Iron Chef contestant Victor Casanova opens Gusto with an Italian twist from Prescriptive Music. Conveniently located on Third Street in the depths of West Hollywood, Gusto is the new ristorante italiano that comfortably seats 35 patrons to enjoy Chef Casanova’s farm to table Italian food. Gusto offers you the best in Italian food as well as the up-tempo and modern selection of music creating a fascinating and enjoyable atmosphere. Prescriptive Music incorporates the popular and Italian sounds of Giusy Ferreri and Eros Ramazzotti as well as modern rock hits by The Black Keys and Bombay Bicycle Club. Although only offering a dinner menu, Gusto and Chef Casanova bring on bold Italian flavors from your grandmother’s kitchen in a modern and inviting ristorante. Gusto offers the best in local produce as well as house made pastas to give you that authentic Italian experience. From craft beer, boutique wines to great Italian Food, Gusto is your own personal Italy.