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Prescriptive Music is one of the nation’s leading music branding and consulting companies. Headquartered in Los Angeles, Prescriptive Music has helped to pioneer the increasingly-popular use of ’sensory branding’ leveraging the emotional and powerful effect of customized music to build customer loyalty and brand differentiation. Prescriptive Music works with major hotels, restaurants, spas and retailers to develop personalized music branding systems that help them attract and retain customers.
Through complete custom music programming, innovative private label CDs, state-of-the-art background music delivery systems, customized music download stores, audio integration and much more, Prescriptive Music connects brands with consumers on a meaningful and enduring level.
visit us at www.rxmusic.com
120 Rancho Bernardo Inn – Your Home Away from HomeIf your travels take you to San Diego anytime in the near future, or you are looking for a perfect weekend getaway, consider the luxurious and relaxing Rancho Bernardo Inn. A top-rated resort at affordable prices, the Spanish-style facility has a very homey feeling, and prides itself as a place to be visited “again and again”.Pool Cabanas Dusk home page 1500x600 Rancho Bernardo Inn – Your Home Away from Home
The resort offers a host of amenities and activities, including an 18 hole championship golf course, award-winning cuisine at its El Bizocho restaurant, and perhaps most notably of all, a luxurious, state of the art spa. The 287 guestrooms are equally as opulent, offering custom furniture, 42” flat screen TVs, and luxury bath amenities. Your stay at Rancho Bernardo is perfectly enhanced with unobtrusive background sounds expertly selected by Prescriptive Music. In the Lobby, delight in a lush mix of Spanish guitar selections and smooth jazz instrumentals, while the fitness center offers more upbeat adult pop contemporary fare. The spa reception will welcome you with titillating European lounge vocals, while the treatment areas will play relaxing new age and soft, ambient sounds. Thus, the luxury of Rancho Bernardo and Prescriptive’s careful selections are paired to offer a truly delightful stay.
Book your next family outing, mini-vacation or business trip at the chic Luxe Rodeo Drive Hotel in the heart of Beverly Hills. Prescriptive Music provides the sophisticated and cosmopolitan sounds that you will hear at the only hotel on Rodeo Drive. This upscale boutique hotel was recently renovated to provide guests with premium amenities, valet, concierge services and fine dining.
luxe hotel music by prescriptive music 900x263 The Luxe Invites You to their Exclusive Hotel on Rodeo Drive
The upbeat yet relaxing selections of vocal and instrumental jazz and classic lounge music can be heard on the street, as well as in the guest hallways, Lobby, and Lounge areas, inviting you to enter the Luxe.
After a busy day in the world class shopping district of Beverly Hills, or in meetings, or out on the town, let the soothing vocals of Frank Sinatra, Astrud Gilberto and Ella Fitzgerald welcome you back to your room. The easy listening and cascading sounds truly make for an elegant surrounding. The Luxe Hotel also features in-room spa services, a full gym, fine art, more shopping, Bar 360 and is minutes away from a multitude of Los Angeles area businesses and attractions. When will you book your next stay?
Pour restaurant in Lafayette, LA offers a new variation on the wine bar. The unique establishment features self-serve machines that dispense full glasses or tastes of wine, allowing customers to explore and compare different varieties. 48 selections from around the world are offered, including varieties of Pinot Noir, Chardonnay, and Cabernet Sauvignon. An international selection of cheeses, chocolates, and gourmet snacks are also available, chosen carefully to complement each wine.
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And, chosen carefully to complement the atmosphere, Prescriptive Music has provided jazz-influenced lounge selections, with artists such as St. Germain, Montefiori Cocktail, and Jazzanova playing in the background. The lush and earthy sounds of modern soul can also be heard, such as favorites Amy Winehouse, Adele, John Legend, and Duffy. Get lost in the soothing sounds of Prescriptive Music as you dine on a gourmet snack and sip world class wine, without breaking the bank!
milos120 Estiatorio Milos Brings Fine Cuisine & Eclectic World Music To MiamiThe same type of expert sounds provided by Prescriptive Music at the Milos in Las Vegas can now be heard at the Miami location, this time with a Latin flair. Lively and enchanting traditional Greek and Mediterranean selections will be playing while you dine on exquisite entrees, and suiting the region, several upbeat Latin instrumental pieces are thrown into the mix. milos11 Estiatorio Milos Brings Fine Cuisine & Eclectic World Music To Miami
Indeed, the restaurant carries the “refreshing spirit of the Mediterranean,” and the “best fish and seafood,” above all else. Owner Costas Spiliadis searches the world to find suppliers with products of simple, flawless quality, offering “perfect simplicity.” In addition to the wide variety of Greek and Mediterranean seafood, steak, and vegetarian entrees, an assortment of sashimi, appetizers, side dishes, and an exhaustive wine list are offered. The elegant yet earthy aura of the restaurant truly makes you feel like you are dining under the stars in an exotic Mediterranean or tropical locale.
Be sure to visit the sumptuous new Bacchanal Buffet opening this month at Caesar’s Palace during your next stay in Vegas. Get lost in the high energy indie and electronica sounds customized by Prescriptive music as you stroll through 1 of the 9 show kitchens, with the majority of cooking taking place before your eyes by master chefs. The decadent buffet features over 500 items from classic favorites like pizza and prime rib to regional and ethnic specialties. Such eclectic fare as Mexican, Italian, Japanese, Chinese, and seafood are offered. Indulge your senses as you feast to the sounds of LCD Soundsystem and Hot Chip; the excellent food enhanced by hip, exciting music in the casual atmosphere of this buffet is sure to leave you dying to come back!
If you are in the mood for bowling at a great price, head on over to Silver Strike Lanes in Gardnerville Ranchos. This exciting bowling alley features special promotional and membership offers, whether you wish to practice individually, with a group, or with the whole family.
Monte Carlo and Extreme Bowling (glow in the dark/disco bowling) nights are held, as well as karaoke nights. In addition, Silver Strike also hosts parties and tournaments, and guests can relax at the café and lounge. Contributing to all this fun is the upbeat and lively music you will hear in the background, selected by Prescriptive Music. In the bowling lanes and main areas of the complex, your favorite top 40/rock from yesterday and today can be heard, from Stevie Wonder to Beyonce to Duran Duran to Coldplay. The bar offers a unique selection of classic rock, AC/DC, Fleetwood Mac, and th
e Eagles, as well as a sprinkle of modern country hits. If you are looking to let loose and have a good time, Strike Lanes offers the perfect getaway!
James Beard Award winning chef and TV host Martin Yan is set to open an exciting new restaurant in San Francisco this October. In the heart of downtown, M.Y. China will serve modern day Chinese fare in a fun, yet upscale environment. Dishes will be prepared right before your eyes, including thin noodles made from fresh dough and hand-folded dim sum.
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Once again, Prescriptive Music has partnered up with this exciting new venture, as guests will feast to the unique sounds of traditional Asian lounge music and Chinese independent rock music. Guests can hear artists such as Blue Asia, The Shanghai Restoration Project, and Dzihan & Kamien. Already creating quite a buzz, this gem of a restaurant is not to be missed!
Come to Nectar Frozen Yogurt Lounge for the hottest new froyo place in the Portland, Oregon area. The warm, inviting atmosphere offers delicious, healthy options served by a friendly staff. Choose from the many exciting flavors including white chocolate macadamia nut, wild berry original tart, and island banana.
163479 182412251775927 2287687 n Cool off this summer with Nectar Froyo
Nectar also supports many charities and organizations for fundraisers. And while you are chowing down on your dessert, delight in the music provided by Prescriptive, which includes many new indie rock and pop, adult contemporary, retro, and family-friendly selections. Such artists as Jason Mraz, Two Door Cinema Club, Brett Dennen, The Buggles, Matt Nathanson, Phoenix, Vampire Weekend, and David Bowie can be heard. A trip to Nectar is sure to leave your ears and palate fully satisfied!
Posted on Thursday, September 6th 2012
Inspired by Vietnamese cuisine, Red Medicine takes their guests to a whole new frontier with their one of a kind dishes and Prescriptive’s eclectic music selection. This, by all means, is not your typical Vietnamese restaurant. Founders Jordan Kahn, Noah Ellis, and Adam Fleischman set out to make this restaurant their homage to Vietnamese food and culture.
Red Medicine 21 Red Medicine & Prescriptive Music Just What the Doctor Ordered
They have managed to create a restaurant unlike anything Los Angeles has ever seen. Their industrial, yet inviting décor resonates well with their distinctive dishes and the hand crafted playlists including The Black Keys, Led Zeppelin, Kanye West, and the Yeah Yeah Yeahs. Red Medicine’s playlists are truly unique since they are one of the only clients who specifically requested uncensored music like Notorious B.I.G.’s “Juicy” and Snoop Dogg’s “Gin & Juice”. The music is not the only thing with an edge, of course. The food will have your taste buds in a frenzy. Just picture this: hand-made rice paper rolled shrimp, crispy spring rolls with smoked bacon, and kobocha squash. Talk about appetizing. I can hear my stomach growling! Their menu is divided into hot, cold, large, and small plate options. Need a cocktail to go with that shrimp? Instead of your typical wine and beer, try one of their unique cocktails where you can choose from a variety of concoctions. So if you are ever in the Beverly Hills area, stop by Red Medicine and take a dose of a whole new Vietnam.
WSS Kicks It Up With Prescriptive Music
If you are shopping for a new pair of shoes for the fall, look no further than the many locations that WSS has to offer throughout the Southland. No one can beat WSS’s vast selection, with shoes for any occasion, and from any brand and style.
Whether you wish to pick up a pair of running shoes or would like to improve your wardrobe with a new pair of loafers for the office, WSS has it all. The stores offer affordable prices with many items on sale, and choose from your favorite brands like Adidas, Reebok, Puma, and Vans. Accessories are also offered, such as backpacks, hats, socks, and watches. wss music by prescriptive music 2 295x300 WSS Kicks It Up With Prescriptive MusicAnd of course, your favorite upbeat top 40 fare, provided by Prescriptive music, will be playing in the background. Carefully selected from songs that have just hit the airwaves and to fit and enliven your shopping experience, you won’t hear any tired old hits here. Included in the mix will be dance, pop, R&B, rap, rock, and country selections. From Katy Perry to Justin Bieber and Usher to the Black Keys, a wide variety of music will make your trip to WSS pleasant and enjoyable.
Prescriptive Music launches custom AV work as well as world renowned programming services to the first Tempur-Pedic stand alone store.650 tempurpedic store Tempur Pedic Store now open
800 tempurpedic store Tempur Pedic Store now open
More About Natick Mall
Natick MallStep out of the elements and shop in a perfectly controlled climate, complete with lots of natural light and intoxicating aromas. The Natick Mall has expanded recently to house many high end stores: Nieman Marcus, Tiffany, Gucci, Tourneau, Nordstrom and more.
The anchor stores on this mall include: Macy’s, Lord & Taylor, J.C. Penny, Sears and Nordstrom. There are enough shops selling women’s clothing and accessories that no matter what your age, size or budget there’s probably a store devoted just to serving you. Men won’t fair too poorly either. Shoe stores for every purpose abound: fashion, walking, running and children. From Apple to Lego, gadgets and toys abound. Meanwhile, it’s hard to take a step without running into a cell phone kiosk.
The food court on the second floor provides many ethnic favorites (pizza, Thai, Indian, Japanese), as well as fast food standards (McDonalds, D’Angelo’s). For fine dining, choose from P.F. Chang’s, Met Bar & Grill or the Cheescake Factory. There is ample free parking and valet assistance for those so inclined.
Natick Mall, 1245 Worcester St, Natick, MA
ROFL, Republic Of Laughter, Café also borrows its name from the webspeak acronym because the owners and staff really want “it to be a place where people can have a good time”, owner Alex Vasilkin explains in a recent interview.
ROFL just celebrated its grand opening in West Hollywood, CA with their first location in Moscow open shortly before. By searching for fresh ingredients and local talented artists, pastry chefs, and baristas the two cafés are different and uniquely fun. ROFL offers breakfast, lunch, dinner and an eclectic musical selection to boot.
rofl2 Rolling on the Floor Laughing : ROFL Opens in WeHo
The contemporary and minimalistic California café is juxtaposed with a variety of contemporary music jazz, and an international flair; the vibe that comes together for the guests is comfortable, pleasant and of course happy. Custom branded music playlists are provided by Prescriptive Music.
When you visit ROFL you will be greeted by a friendly staff and are encouraged to laugh and joke around with your servers. The organic shift between vocal and instrumental music never interferes with the good time you have socializing and enjoying a fresh pizza, it simply provides a relaxing and enjoyable atmosphere to go along with your culinary experience.
rofl1 Rolling on the Floor Laughing : ROFL Opens in WeHo
REPORT FROM THE U.S.—Listening to Robert Habeeb describe theWit hotel in downtown Chicago, it’s easy to confuse the property for a person. That’s intentional, said Habeeb, who as president and COO of First Hospitality Group oversees management of the 274-room property.
“When we were opening the hotel we organized a think group that defined,” who theWit is, he said. The result was a thorough psychographic and demographic profile of the hotel that addressed everything from look and feel—and musical preference.
The latter has been a growing area of interest for hotel operators and developers looking to enhance the guest experience. From traditional mid-scale hotels to chic urban retreats, music has emerged as a can’t-miss component that is driving guest satisfaction as well as revenue at the top line, according to sources.
At theWit, for example, Habeeb and his team took painstaking detail to format the music for every crevice of the hotel. In the rooftop bar, you might hear rock ‘n’ roll one minute and jazz the next. In hallways during the morning, you might hear the soothing sounds of chirping birds. And in the lobby, the playlist is interrupted every so often with a “Wit minute,” a humorous, 60-second comedy piece.
“It’s intended to be ‘thematical,’” Habeeb said. “It makes it kind of fun.”
Michael Talansky, director of hotel operators for sbe Hotel Group, which owns the SLS Hotel and The Redbury brands, described his company’s approach to music similarly.
“The sound that you hear and the music that you hear in the various spaces is critical in creating a certain sense of atmosphere,” he said.
The science of sound
The musical selections at theWit and sbe hotels aren’t simply pulled from the GM’s iPod playlist. Instead, they represent the complex interworking of decades of research surrounding music and its impact.
“It’s a science and it’s an art and a creativity,” Talansky said.
The conductor directing the show in the case of the theWit and sbe hotels is Prescriptive Music, one of several vendors that have emerged in recent years that uses complex algorithms to perfectly tailor a musical program to a given property and the different spaces (e.g. lobby, bar, guestrooms) within that property.
Akhil Jain, president of Landmark Hotel Group, which has 11 hotels in its portfolio, turned to a different vendor, Ambiance Radio, for a similar aim.
“I can’t classify it. It breaks through different genres and eras of music,” he said of the playlists that were generated to improve the guest experience at his hotels in Virginia Beach, Virginia, and the Outer Banks, North Carolina.
The first song might be something from the top 40, followed by a new age selection from Yanni, followed by a jazz tune from John Coltrane. It’s an eclectic mosaic, Jain said, but “it kind of just flows together.”
Music to guests’ ears
The overall aim of music—as with any consumer touch point—is to improve the guest experience, according to the sources interviewed for this report.
“Music has a big impact regardless of the location, regardless of the person, his background. Music connects people. When you walk into the lobby and you hear the music we have playing, it automatically puts the guest at ease,” Jain said.
“When people stay (at theWit) … they always talk about what a great experience it was and how fun the environment was,” Habeeb said. “I think the music contributes to that. It’s like that great attention to detail that we talk about in our business that people really appreciate.”
Jain, Habeeb and Talansky each reported increases in guest satisfaction after implementing the music programs, although none could attribute the gains solely to the music programs. It is one component of many, they said.
“It’s hard to measure. The hotel experience in general is made up of thousands of different experiences from the time you make your reservation online … to the time you check out and are in the cab on the way to the airport,” Talansky said.
In the hotel bar, for example, music is one of many contributing factors that entice guests to stay longer and spend more; but so too is the food, service and design of the space, he said.
“We truly believe based on our experience and our guest comments and our conversations with guests that music and sound is critical,” Talansky said. “We know that a lot of guests approach us and say, ‘Wow! Who does your music? Where can we buy it?’”
“Generally at (the Crowne Plaza Hotel in Virginia Beach, which was the first property in which Landmark installed Ambiance Radio,) our guest satisfaction scores have been moving up very nicely,” Jain said.
“Can I attribute that only to the music?” he asked. “Probably not. But I’m sure it is a component.”
Music strikes the right note with guests
By Patrick Mayock
19 June 2012
Imagine ordering room service from your hotel room television, or dimming the lights from your TV remote control. Imagine sending a file straight from your computer to your TV, so the front desk can download and print it for you before your big meeting. Imagine a world where everything is controlled by your TV set. To the folks at Hyatt Hotels, this world isn’t an imaginary place.
Hyatt Hotels Corporation announced it is “transforming the standard in-room television into a fully connected, interactive entertainment center and virtual concierge at its full-service properties across the U.S., Canada, and the Caribbean.” What’s this mean for guests? It means with the touch of a button, everything is controlled from your guest room TV set. Prescriptive Music, along with Mirrored Media and Hype Music, were selected to be the music supervisors and supply the background music for each location.
Hyatt Roomlinx 1 Hyatt transforms guestroom TVs to include Internet, guest services
Hyatt says that once installation is complete, guests will have access to everything from room service to local destination information (depending on the property), and will be able to manage the functions of their room and trip via the television.
Example of the Roomlinx television screen at Hyatt Regency New Orleans. Over the next two years, Hyatt will install Roomlinx in-room entertainment systems in full service properties in the U.S., Canada, and the Caribbean. (Photo: Business Wire)The new TV systems have already been installed in the nearly 1,800 guestrooms at Hyatt Regency New Orleans, Andaz 5th Avenue in New York, and most recently at the Hyatt Regency Denver Tech Center. Over the next two years, Hyatt says the advanced technology will be installed in up to 60,000 guestrooms across Hyatt’s North America properties.
The new TVs will allow guests to a variety of daily tasks including:
Set mood music and lighting
Browse the Internet and check in on Facebook, Twitter, and other sites
Order Netflix movies from their account
Manage business accounts (print documents and presentations)
Make hotel room service orders and housekeeping requests
Make dinner reservations and book local destination tours
Meeting and group planners will be able to send customized messages to the rooms of their guests attending the meetings and events
WelcomeScreenNewMusicWhite 900x540 Hyatt transforms guestroom TVs to include Internet, guest services
According to USA Today, the costs for this service remain minimal. Basic cable won’t cost anything (it was always free), but there will be a charge for Internet service: standard Internet will cost $9.95 daily; if you have more than one device, you’ll pay $9.95 plus a $5 premium for up to four devices; if you want to stream video you’ll pay the set $14.95.
This isn’t the first big tech move for Hyatt. Over the past year, Hyatt has jumped on the tech-savvy train and introduced the Hyatt app for iPhone®, deployed iPads® at hotels to speed up and simplify check-outs, and at Hyatt’s Andaz hotels, guests use iPads® to check-in, charge items to their rooms and even distribute room keys.
Posted by Melanie Nayer March 13, 2012 09:23 AM
What’s playing over the speakers is as vital as the menu, so restaurants are turning to ‘music sommeliers’ to create playlists to eat by.
Is a hyper-curated playlist the new house-made charcuterie? Whether a restaurant’s playing Lady Gaga or Langhorne Slim says as much about the place as its Mason jar drinking glasses or farm-to-table pickle plate. And in an era when even Facebook tracks one’s music choices, restaurants are paying more attention than ever to what goes with the hickory-roasted carrots — not just the za’tar-laced crème fraîche but, say, also Lambchop (the band, not the meat).
600 A little Jack White with your burger? LA Times Article
Allen Klevens’ company, Prescriptive Music, creates customized playlists for restaurants. (Arkasha Stevenson / Los Angeles Times / February 27, 2012)
When a customer walks into a restaurant — even before Jack White’s “Sixteen Saltines” becomes the soundtrack for the sunchoke soup — the music sets the tone for the dining experience, says Bill Chait, the restaurateur behind L.A.’s Short Order, Picca, Sotto, Rivera and Playa, among others. Up until the first appetizer arrives at the table, “it’s all visual and aural,” he says.
“People consider the music a demonstration of whether this place is for them.”
Restaurants are mining their employees’ iPods, consulting with DJs and increasingly turning to companies that create tailor-made playlists and position themselves as “music sommeliers” or, to coin audio-branding-speak, creators of a restaurant’s “sonic identity.”
LISTEN: Audio samples from restaurant playlists
Prescriptive Music, a Woodland Hills-based music branding company that formulates highly customized playlists, says sales have increased 40% in the last year. More than a third of its business is restaurants, says founder Allen Klevens, “and growing.” Its clients are as varied as Farmshop in Santa Monica, Cut in Beverly Hills and the Umami Burger chain, as well as the new 35-seat Italian restaurant Gusto on West 3rd Street (think Giusy Ferreri meets Bombay Bicycle Club).
“I wanted music fine-tuned to the roots of my cooking and the space,” says Gusto’s Vic Culina — not just a channel such as Muzak’s “Italian Rock.” (Though even Muzak now offers “micro-genres” and the services of media consultants for “a music experience handcrafted at the track level,” according to its website.)
Some are more hands-on than others. “We’ve been at a standstill with the whole notion of prepackaged playlists,” says Joshua Pressman, a former music journalist who curates songs for Short Order, choosing each track himself. “But now it’s become cool to be yourself, which is a radical concept in the restaurant industry.”
On Pressman’s playlist: the Avett Brothers, Junior Kimbrough and Cloud Control. The Idle Race’s “Birthday” spurred one patron to tweet his excitement of its inclusion in the playlist, Pressman says. “I never thought anyone else would pick up on the song.”
Music has been part of a restaurant-industry transformation. Ever since Mario Batali blasted Led Zeppelin at Babbo in New York and Wolfgang Puck did much the same at Cut, rock-’n’-roll’s push into the dining room has paralleled what Manhattan Beach Post’s David LeFevre calls “a great focus on casual-izing even serious food.”
“When I had a vision of the restaurant, I had a feeling that I really wanted to go for,” says LeFevre, who, along with his manager, selects his own music. “The restaurant bustling, people talking, grabbing the last bite of the dish on the table and the Ramones playing over the speakers.”
And might customers buy more if the Ramones are playing? The psychographic legacy of Muzak — which originally claimed that people would be more productive when exposed to gradually intensifying music and now brandishes the tagline “stir the senses, stimulate the sales” — still reverberates through the art of the restaurant playlist.
Michael Smith, chief executive of Los Angeles-based Playlist Generation, is quick to refer to studies showing music’s effect on customers. “A test titled ‘The Influence of Background Music on Restaurant Patrons’ showed sales increased 11.6% when up-tempo music was played during lunch,” he quotes from Restaurant Management magazine.
About 300 to 500 songs comprise a typical restaurant playlist, says Alix Rumsey, director of music programming at Prescriptive, whose services include paying licensing fees to copyright management groups that have been cracking down on restaurants. And there are often four to five playlists to the day — lunch, happy hour, dinner, late night. You’re much more likely to hear the French electronica of Justice at 81 decibels on a Friday night at Cleo in Hollywood than you are on a Tuesday at Cut, which might be rocking the Who at 74 decibels. (Science and/or pseudoscience, by the way, says people drink more to loud music.)
Playlist Generation uses survey questions to determine a client’s sonic attributes, which it somehow translates to a “sound,” broken down by subgenre (electronica, dream pop), ethnicity (Scandinavian, Jamaican, Japanese), vocal type (female, male), emotional keywords (quirky, sexy, trippy) and eras (2010, 2009, “obscure releases from the ’60s and ’70s”).
Others rely on more direct means of selection. “I go with what I like,” says Short Order’s Pressman. “My starting point is what I would want to listen to in my living room. Hopefully, it’s not anything that would make my grandmother scream.”
By Betty Hallock Los Angeles Times
May 19, 2012